11/20/2023 0 Comments Towers of everland guide![]() This park is over 70 years old, and therefore the largest and oldest theme park in the Netherlands overall, and has stuck with the traditional branding of the park for decades. ![]() We are visiting The Netherlands next, and heading to the Efteling park, which is fantasy themed, with attractions and rides that reflect fairy tales and ancient legends. This is what works so well for Legoland, the use of universal interlocking bricks that are so familiar, as this positions this park away from theme parks based on characters, games, TV shows, or popular films. This is further extended to the parks social media, with regular park updates and the use of block primary colours ties the branding together neatly.ĭespite this theme park being aimed at children, Lego was originally created back in the 1930’s therefore is a recognisable toy from the childhoods of many visitors. ![]() ![]() The Legoland website is certainly geared towards a younger audience, which works as parents buying the tickets get a good feel for what the park is about. This park in particular stands alone in that it is dedicated to one brand only, with giant lego minifigures and characters, and a miniature land built from lego it’s quite remarkable what the company have been able to achieve.Īgain the slogan “play your part” appeals to the child within everyone and the park brings about feelings of nostalgia for many. Now we aren’t exactly interested in the attractions for this park, as it is typically families and children who visit, but we are more interested in the branding. Located in Windsor in the UK, Legoland has been open since 1996 and is a park completely themed around, and in some cases, built with Lego. This theme park is nostalgic for most visitors, and this time the roller coasters aren’t exactly the main draw. This links to the idea of theme parks relying on user generated content to push a certain ideal, with perfected reels and photos of tourists making up a lot of the Walt Disney World Instagram feed. That being said, visitors act as influencers for the park, posting filtered or rehearsed images again pushing the park as a magical experience. There is certainly a lack of realistic photography and videography surrounding the park, only adding to the idea that the experience is next to perfect. The brand identity of the Magic Kingdom is more aligned with the idea of perfection, for example the symmetrical lanes creating a perfect wheel around the castle, and the park photography is either full of happy visitors, or empty and peaceful. So really the marketing of this place isn’t far off as the Magic Kingdom park alone has the ability to make visitors feel part of a one-of-a-kind experience.įor example, characters coming to life that you can directly interact with and firework shows occurring every single night. It’s clear that the magic kingdom creates a unique experience for visitors, including famous Disney characters in carnivals and celebrations, and this is something other parks around the world can’t offer on the same level. Located in Florida in the US, it was impossible for us not to kick things off with this park within the Walt Disney Resort, due to its sheer popularity.ĭespite the park bringing in millions year on year, it is actually the smallest of the four parks within the resort and has only 4 “thrill rides”. Therefore, in this post we will be highlighting some of the best theme park examples that exist across the world, and looking into how they market the experiences they offer and whether their brand identity has stood the test of time.įirst up on the list we have Disney’s Magic Kingdom, which has been branded “The most magical place on earth”. When marketing a theme park in particular, there should be emphasis on social media, website design, and repurposing user-generated content. This got us thinking about what is most important when it comes to branding and marketing a theme park, is it advertising the adrenaline pumping rides, or creating an experience that lasts for days on end?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |